Higher Education Marketing Executive Jeff Roedel Joins Propel

Roedel brings deep affinity and franchise experience to the growing company of fractional chief marketing officers.

2 min read

COLUMBUS, OH, June 15, 2022 – Propel, the leading national network of fractional chief marketing officers (CMOs), is pleased to announce Jeff Roedel has joined the growing company.

Jeff Roedel, Fractional CMO

With deep experience in higher education and affinity partnerships, Roedel previously served as chief marketing and operations officer at Collegiate Insurance Resources. While there, he delivered on the financial performance for its primary segment of alumni and students at more than 400 U.S. colleges and universities. While serving as CMO, he produced revenue growth by leading more than 2000 multi-channel, integrated marketing campaigns, reaching more than 2 million people.

Additionally, Roedel has first-hand experience in franchise ownership and marketing, having grown Mathnasium of Upper Arlington, Ohio, for six years. During this time, he and his team built the brand and value propositions through multi-channel marketing, including live events, print media, and digital marketing.

Roedel adds Columbus to the list of cities with a Propel CMO, joining Des Moines and Seattle.


About Propel

Propel is pioneering a new Marketing Leadership-as-a-Service™ (MLaaS) category, inviting businesses to power growth with its subscription-based CMOs. Powered by the strength of our people, Propel CMOs are tested and trusted – having served in the boardrooms and marketing trenches of the nation’s top corporate brands and on the ground-level with successful startups. Reach out at propelcmo.com.