Propel Takes Flight with New Model for Marketing Leadership

The company is pioneering a new Marketing Leadership-as-a-Service™ category, inviting businesses to power growth with its subscription-based CMOs.

2 min read

The company is pioneering a new Marketing Leadership-as-a-Service™ category, inviting businesses to power growth with its subscription-based CMOs.

DES MOINES, Iowa (March 1, 2022) – Propel, the creator of Marketing Leadership-as-a-Service™ (MLaaS) for businesses, is pleased to announce its launch today. Propel provides fractional Chief Marketing Officer (CMO) services to mid-size companies and venture-funded startups who need marketing strategy and the leadership to deliver on their growth objectives.


Propel is filling the gap that exists in the market for traditional, full-time executive CMO hiring.

  • In a recent McKinsey study of 260 global CEOs, 83% said marketing is seen as a major driver of growth. 
  • According to SpencerStuart’s ‘CMO Tenure Study,’ the average CMO tenure dropped to 40 months, the lowest since 2009.


According to founder Gregory Bailey, “Propel has been created at the intersection of the demand for more innovative marketing tied to business growth, talent shortages and hiring challenges, along with the trending benefits of flexible work in the gig economy. Our unique, subscription-based CMO model provides immediate expertise, performance driven results and a cost-effective model to fuel business growth.”


Propel is based in Des Moines, Iowa, but is already operating across North America. Powered by the strength of its team, Propel counts four highly experienced CMOs in its growing ranks. In addition to Bailey, Propel’s growing team of fractional CMOs includes Haley Stomp, Glenn Rothenberg and Randy Bachman. Together, they bring diverse expertise across multiple industries, including insurance, finance, biotech, food, agriculture, technology startups, and experience leading marketing efforts in over 50 countries around the world.


Through a proprietary matching process, Propel’s onboarding process includes matching business clients with the best-fit CMO for their needs. Bailey explains, “the ‘fractional’ means you choose how much support you need. Our process will match your needs, your business objectives, and your work style directly with one of our team members as your Propel CMO. We live by the value that iron sharpens iron. You get the experience and strength of many, with the ease of having a direct relationship with your Propel CMO.”  


To learn more, visit propelcmo.com.